Independent. I have worked for one of the leading traceability and EUDR service providers. I know how providers sell, and where each one is strong and where it is weak. I take no fees or referrals from any platform. My advice follows your needs, not a product.
Producer country experience. Many advisors work from Europe. I built traceability systems in agricultural supply chains before the regulation existed, for companies from Indonesia to Ivory Coast to Ecuador, and ran them on the ground. I know what works in practice.
Cost that makes sense. Compliance should support commercial success, not become a new cost center. I focus on what works at a reasonable cost, not on ideal scenarios that only create additional headache for procurement teams.